The mercury hits red and Athens transforms into an endless summer destination with Le Coq’s new campaign, “Never Ending Summer”.
The Rooster of Le Coq, as the name of the Brand suggests, rides on every medium with its refreshing cocktails, so as to bring the summer feeling to every corner of Athens and all of Greece.
The campaign is designed with Generation Z in mind, the generation that seeks the new, the authentic and the spontaneous. Le Coq understands the needs of this generation and seeks to create an emotional connection with young consumers.
With the aim of further highlighting the brand and strengthening its image, the campaign has already started appearing in various OOH media, creating an integrated experience.
Trams and Metros, impressive posters at central Bus Stations invite passers-by to experience the product, while during summer cinema screenings, viewers enjoy their films with Le Coq as an ideal refreshing cocktail. At the same time bright colors and the wonderful blue of Greece, welcomes travelers to the ships and the airport, giving them the promise to keep the summer all year round. Interactive events in central locations flood the city and consumers enjoy their cocktails, living the “Never Ending Summer” experience up close. Coming soon the cute rooster Le Coq through Social Media, he will send us postcards from each of his summer destinations.
Le Coq is an innovative ready-to-drink drink that combines high quality with unique taste. It has 10 wonderful cocktails with alcohol such as Mojito, Margarita, Blue Lagoon, Pina Colada and 2 non-alcoholic ones, Maragarita and Mojito, which are ready to accompany all our moments wherever we are, either on a beach or on a rooftop in the city.
With its strategic positioning and creative design, this dynamic brand moves decisively towards the future, redefining the ready-to-drink beverage experience.
Because Le Coq is not just a drink. It is a way of life full of enjoyment, relaxation and creativity. So if you want to bring some of the magic of summer into your everyday life, look for these wonderful cocktails and let yourself be carried away in an inexhaustibly refreshing experience. Enjoy every moment with a Le Coq in hand, because with Le Coq, summer never ends!
Enjoy responsibly.
